Job Description

The company

Rado is a globally recognized brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most beautiful and durable watches from high-tech ceramic to sapphire crystal and diamonds to stainless steel, our innovative watches have no boundaries when it comes to design. Ever since its beginnings in Lengnau, Switzerland, Rado has been a pioneer, with the brand philosophy “if we can imagine it, we can make it” still holding true today. Rado is a brand under the Swatch Group US.

Job description

PR & Events Manager

As a Public Relations & Events Manager with Swatch Group, U.S. & Caribbean, the position will be responsible for developing and implementing the brand’s PR and media strategy, building its reputation, image and ensuring effective media coverage along with events execution. As a PR & Events Manager, you will draft or oversee the creation of media releases and content on various media channels, forge relationships with journalists and key influencers and manage the response to time- sensitive and critical situations. The PR & Events Manager will be responsible for day-to-day media relations activities for the Brand.

Profile

Primary Duties and Responsibilities

• Grow brand awareness and market share through strategic product PR campaigns
• Works collaboratively with Marketing Manager to align PR strategy with business/marketing communications objectives and to support overall marketing plans.
• Manage yearly planning and implementation of product PR campaigns under guidance from the global marketing communications team and in close collaboration with local marketing management (MM).
• Develop public relations strategies for current and existing products, launches, and promotions
• Generate new ideas and opportunities to ensure brands’ success
• Develop and produce high-quality, informative, and interesting press releases, press kits, and related materials if not provided by HQ
• Act as project lead for PR initiatives from concept development through execution.
• Create presentations, reports, and information for multiple communication channels
• Responsible for U.S. media relations, manage contacts, and facilitate networking for SG Corporate and brand executive.
• Ensures proactive contact with the different media through regular interaction.
• Manage and send watches as needed for photoshoots, PR placements, etc.
• Analyzes the quantitative and qualitative outputs of PR programs and placements to maximize effectiveness and ROI.
• Create and manages PR budget including the deadlines, objectives and schedule and invoicing process

Events

• Plan and execute all local and national events for the Rado Brand in the US with retail partners, national branding events, PR events and sponsorships
• Manage overall event responsibilities including location scouting and selection, all planning, run-of-show creation and management, creative theme development, travel management, security coordination, on-site permits and logistics
• Implement planning timelines to coordinate pre-event proposals, approvals and logistics, set-up, on-site team schedule, and overall run of events
• Pre-event preparation and approvals and post-event recaps and analysis preparation
• Develop weekly, monthly, quarterly and annual media activity reports
• Consistently brainstorm and collaborate with team for new ideas and strategies
• Develop and maintain good relationships with media and industry leaders
• Oversees the event budget, including budget planning, monitoring, and SAP administrative processes
• Create presentations, articles, reports, and information for web sites, blogs, and social media accounts
• Domestic and International travel required
• All other duties assigned by Management

Professional requirements

Education and Experience Requirements

• Must have 4 or more years of related PR experience (consumer luxury products, media, agency, corporate environment)
• Must have a Bachelor’s Degree in Communications, Advertising, Journalism, Marketing or Business
• Must have knowledge and experience of traditional and new / social / digital media PR tactics.
• Excellent communication and writing skills are essential
• Event Planning experience
• Strong media contacts and relations with a record of success in securing national and top-tier media placements
• Ability to foster relationships and maintain connections
• Must thrive in a fast-paced, fluid environment and be able to prioritize multiple responsibilities, projects
• Able to work weekends as needed; Travel up to 35%

Benefits Program

The Swatch Group is an equal opportunity employer that promotes diversity and is committed to environmental sustainability.

• Excellent health, dental and vision insurance (employee and dependents are eligible 1st of the month following 30 days; generous employer contribution)
• Immediate participation in the 401(k) and 100% vested employer match after one year (maximum 4% employer match with 5% employee contribution)
• Company paid life insurance and Long Term Disability
• 18 days of PTO per year
• Special bucket of sick time per year extended paid time for medical, parental and military leave
• Holiday pay
• Voluntary FSA, STD, Accident/Hospital Indemnity insurance
• Employee product discount

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