About our company:
Advantage Home Care is a leading provider of non-medical home care services, dedicated to empowering individuals with disabilities to live safely, healthily, and independently in the comfort of their homes. With a proud history dating back to 1980, Advantage Home Care has been a trusted partner to Midwestern families for over four decades, delivering high-quality home care services to the neediest population.
Description of the role:
The Direct-to-Consumer (D2C) Marketing Specialist is a key driver of growth at Advantage Home Care, responsible for acquiring new clients and caregivers through direct, community-centered engagement. This field-based role focuses on building trust, increasing brand visibility, and converting relationships into active business. Through grassroots outreach, local networking, and consistent follow-up, the D2C Marketing Specialist ensures our services remain top-of-mind for families and community partners seeking high-quality home care.
Main responsibilities you will be assigned to:
• Serve as a local brand ambassador, actively promoting Advantage Home Care’s services in assigned communities.
• Conduct door-to-door outreach, attend health fairs and local events when approved, and engage with family-selected caregivers (BYOC) and potential clients.
• Educate families on care options, provide marketing materials, and guide them toward enrollment.
• Track all leads and activity in CRM or designated tools; meet KPIs including calls, visits, referrals, and conversion rates.
• Collaborate closely with intake and recruitment teams to ensure seamless hand-offs and client onboarding.
• Address misconceptions, overcome objections, and personalize outreach using regional knowledge.
• Assist in identifying and resolving any issue, dissatisfaction, or problem that a client or caregiver may be experiencing.
• Dedicate 75% of work time to forward-facing, growth-focused activities.
• Other duties as assigned and deemed appropriate by management.
To be successful in this role:
• 75% in the Field: Actively engaging with prospects and community partners most of the week.
• Strong Community Presence: Building trust through consistent, weekly visits in assigned regions.
• Lead Conversion: Generating referrals and turning them into active clients and caregivers.
• Organized Follow-Up: Tracking outreach and staying on top of every lead.
• Team Collaboration: Partnering smoothly with intake and recruitment for follow-through.
Preferred qualifications that will help you in this role:
• Experience in sales, marketing, or community outreach.
• Strong communication and interpersonal skills.
• Self-motivated, goal-driven, and comfortable working independently in the field.
• Organized with experience using CRM tools and managing follow-up preferred.
• Knowledge of local community dynamics and grassroots marketing tactics.
Our workplace culture:
• This position is 75% travel oriented.
• Standard office hours (8:00 am – 5:00 pm), this position is up to full time depending on availability & need.
• Pay rate : Negotiable.
• Office Location – Negotiable.
Equal Employment Opportunity Statement
It is the policy of Advantage Home Care not to discriminate against any applicant for employment, or any employee, because of age, color, sex, disability, national origin, race, religion, or veteran status.
Benefits
About the Job
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